As part of its growth strategy to increase scale and carry the hottest branded merchandise to become a multi-billion-dollar retailer, US based Shoe Carnival is striving for a significant increase in online sales of third-party-owned products. To achieve this, Shoe Carnival is working with CommerceHub to make it easier to find, onboard and effectively merchandise new products from qualified brands that Shoe Carnival customers love.
Shoe Carnival currently generates over $1.2 billion in annual revenue and is one of the United States’ largest family footwear retailers, offering a broad assortment with an emphasis on national name brands. In addition to its nearly four hundred stores nationwide, the company has a growing online retail business leveraging innovation from CommerceHub, where 40,000 brands and retailers transact over $50 billion in gross merchandise value annually.
Over the past decade, Shoe Carnival has demonstrated consistent growth based on a customer-centric approach, strong supplier brand partnerships, and best-in-class merchandising. The company has applied these same strengths to grow its ecommerce business, with a successful strategy increasing online product assortment and personalization at scale. CommerceHub is a cloud-based commerce network and provides SaaS solutions enabling its partners to profitably grow their retail and ecommerce businesses with asset-light business models, increased agility, and efficiency, while also improving consumer shopping experiences.
We’ve built our business on getting closer to our customers and understanding their preferences and style choices in a rapidly changing market, and we are incredibly optimistic about our future growth. We are strategically growing our sales in third-party-owned inventory through ecommerce, which enables us to better serve consumers by providing them with more styles and more selection while making it easy for them to have a great experience shopping with us.
– Kent Zimmerman, VP of eCommerce & CRM, Shoe Carnival
Quickly and easily adding new product assortment can be a challenge, but CommerceHub’s comprehensive ecommerce capabilities include unified drop ship and marketplace, advanced catalogue services, and fast, effortless fulfilment that empowers its partners to win.
CommerceHub is helping us create more agile ecommerce capabilities and respond rapidly to shifts in consumer demand, to more effectively stock inventory consumers want right when they want it and allow them to get it faster. Shoe Carnival is doing this very successfully and providing a seamless experience for its consumers across its stores and online that is generating strong results.
– Kent Zimmerman, VP of eCommerce & CRM, Shoe Carnival
