TikTok have announced that from the 12th of September 2023, TikTok Storefront and their Shopify integration will be discontinued globally, and the service will no longer be available for use.
Here at TikTok, we are committed to building native, engaging and entertaining shopping experiences that empower you to meaningfully engage with customers and grow your business. As the retail industry changes rapidly, we are committed to enhancing and expanding our product offering to meet your evolving needs. That’s why we built TikTok Shop.– TikTok
TikTok Shop is entirely contained within the TikTok app. Product discovery, product details, checkout, and post-payment activity—is powered and performed all within the TikTok App, creating a seamless shopping experience from beginning to end. Users are not redirected to third-party marketplaces.
TikTok Storefront on Shopify was available in the United States and United Kingdom and enabled Shopify merchants to set set up a TikTok Shopping Partner Integration using the TikTok App on Shopify. This was really a precursor to TikTok Shop, and naturally now that they have their own shopping solution they want merchants to fully integrate rather than direct shoppers to external platforms.
TikTok Shop is a ecommerce solution that’s integrated within the TikTok app. It enables brands to showcase and sell products directly on TikTok through shoppable in-feed videos, LIVE shopping sessions, and a product showcase tab on your TikTok profile page.
From the 12th of September, TikTok Storefront will be officially discontinued and unavailable for use. This means your Storefront products will no longer be visible on your TikTok profile, or be eligible for inclusion in short videos, LIVEs and ads. You will also lose access to your Storefront on Store Manager. It’s important to migrate from your Storefront to TikTok Shop as soon as possible. All active Video Shopping Ads and Live Shopping Ads using Storefront will no longer run or be available to use.
How to migrate from Storefront to TikTok Shop?
- Step 1: Register for TikTok Shop (Guidebook).
- Step 2: As soon as you register for TikTok Shop, your Storefront will be automatically disconnected once you complete your TikTok Shop onboarding
- NB Your storefront product list does not automatically sync to TikTok Shop. You will need to upload the products to TikTok Shop manually.