100 Days to Small Business Saturday 2023

This year, Small Business Saturday will take place on the 25th November. The campaign was originally founded by American Express in the U.S. in 2010, and the brand remains the principal supporter of the campaign in the UK.

On Small Business Saturday customers across the UK go out and support all types of small businesses, from independent boutiques and eateries, to small service and b2b based businesses like wholesalers and digital marketers. Many small businesses take an active role in promoting the day by hosting events and offering promotions.

Over the time the campaign has run in the UK it has engaged millions of people each year and seen over billions of pounds spent with small businesses across the UK on Small Business Saturday.

Small Business Saturday attracts huge attention on the day itself, with an impact that lasts all year. Last year the campaign trended at number one in the UK on social media platform X, with the Prime Minister and the Mayor of London among those publicly supporting the campaign. Over 90% of local councils also supported the campaign.

Small Business Saturday recognise Sitruna Amazon Agency

Sitruna, a full-service Amazon Agency headquartered in Shoreditch, London, have been recognised as one of the country’s top 100 outstanding small businesses by the Small Business Saturday UK campaign.

A vibrant, diverse team of 25, the Amazon Agency was created by a brand owner himself – with no seed funding or investors, just one person working from their kitchen, Sitruna’s founder Stephen Harris used the money he made from creating his own brands to fund Sitruna. Founded in 2019, the agency provides support, resources and education to brands of all shapes & sizes, to help them reach their potential in the online world of Amazon.

Selected from an extensive nationwide search as part of this years SmallBiz100 Campaign, Sitruna have been awarded a place in the initiative that showcases 100 of the most inspiring independent businesses from across the UK. Small Business Saturday’s campaign #smallbiz100 enters it’s second decade, returning on 2nd December 2023 with the mission to support and celebrate the UK’s 5.5 million small businesses. In light of the challenges faced by small firms amidst the ongoing cost-of-living crisis, the campaign’s role in the UK has never been more critical.

We are absolutely delighted to be chosen to be a part of such a prestigious event. Michelle & the entire Small Business Saturday Team are a beacon of inspiration within the small business community in the UK. Their efforts extend far beyond providing best-in-class resources & support – they cultivate a sense of community and camaraderie that is a joy to be a part of.

– Stephen Harris, Founder of Sitruna

Sitruna was profiled by the campaign on Monday 18th September as part of the 100 day countdown to Small Business Saturday UK in December.

It’s fantastic to celebrate Sitruna as part of this year’s campaign. The impressive small businesses featured in this year’s SmallBiz100 sum up the phenomenal contribution that small firms make to our economy and local communities. Small Business Saturday is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to ‘shop local’ and to support businesses in their communities.

– Michelle Ovens CBE, Director, Small Business Saturday UK