In the latest eBay seller release, they announced that there’s a new dynamic bidding strategy coming soon for Promoted Listings Advanced, and smart targeting for Promoted Listings Advanced campaigns.
Dynamic bidding strategy for Promoted Listings Advanced
which automatically optimises your bids creating a more efficient way of helping you stay competitive. Your keyword bids will automatically be adjusted to match our daily suggestions, taking the guesswork out of having to decide on a bid and keeping your campaigns running efficiently.
You can of course choose to leave dynamic bidding off and your keyword bids won’t change unless you go back to adjust them. You also can opt to do a one-time match to the daily suggestions but this has to be done manually and won’t continue to update.
Keeping your ad campaign competitive in an ever-changing marketplace can be time-consuming. The dynamic bid strategy offers you an effortless way to secure priority access to placements by automatically adjusting your keyword bids to match eBay’s daily suggestions.– eBay
You can set up your daily budget for the maximum amount that you’re willing to spend on a single campaign per day. Some days you may spend less than your daily budget, but you will never be charged more than the amount you choose. Once your campaign has reached its daily budget, your campaign will stop serving ads until the next day, when the daily budget resets. Any unused daily budget will not roll over to the next day.
Smart targeting for Promoted Listings Advanced campaigns
eBay are introducing smart targeting for Promoted Listings Advanced campaigns, designed to save you time by simplifying the setup process and automatically updating and maintaining the performance of your ads. Along with this, you’ll get access to additional ad placements for more visibility.
With smart targeting, you can easily promote your chosen listings, while we take care of bidding and targeting automatically to save you time. Choose between two options: ‘smart‘ for a quick campaign setup and automated management, or ‘manual‘ for more control over setup and ongoing optimisation.
Additionally, with smart targeting, you can discover new keyword strategies for your manual campaign using the search query report from the smart Advanced campaign, making it easier to reach your advertising goals.
With this release, you’ll also get access to new ad placements (currently only available for smart Promoted Listings Advanced campaigns), including relevant listings pages and existing slots in search results. This will provide more ways for your listings to get discovered across eBay.
Smart Promoted Listings Advanced campaigns will show your ads across both search results and listing pages. Manual Promoted Listings Advanced campaigns will show your ads across search results pages.
NB You won’t be able to switch your campaign from smart to manual, and vice versa, after your campaign has launched. If you do want to switch, the best option is to end the existing campaign and then create an entirely new campaign.