Fashion Redressed, eBay and BBC StoryWorks

Category: Data & Insights

The digital film series Fashion Redressed is billed as revealing the inspirations and innovations that will sway trends and raise awareness of the ideas designing the future of fashion. One of the most interesting episodes is the eBay Preloved film featuring Amy Bannerman, eBay Pre-Loved Style Director and Tasha Ghouri, eBay Pre-Loved Ambassador.

The original film series, Fashion Redressed is presented by the Global Fashion Agenda and made up of films for organisations from across the fashion and textiles industries, produced by BBC StoryWorks Commercial Productions, the creative content division of BBC Studios.

The series spotlights the innovations influencing the new seasons of fashion, featuring a collection of stories from across the world of tailor-made solutions to fit us and our planet. Through stunning human-centric storytelling, the series aims to highlight the scale of the issues and the possibility of solutions, while galvanising leaders in the fashion sector to follow the blueprint of those that have been successful.

Of course, it goes without saying that eBay have an agenda in promoting preloved fashion, but it’s more that eBay’s rich history of preloved is coming bang on trend as the sustainability and ecological arguments of preloved are impacting shopper choices more than ever. What eBay has been offering for almost three decades is suddenly exactly what shoppers want.

The film reveals Amy’s love of preloved and her excitement at getting the call from eBay inviting her to style Love Island, and then how Tasha had her eyes opened to the environmental impact of fast fashion and her new found love vintage fashion.

I have to admit to being a convert, and if you saw me at ChannelX World, you’d have seen me wearing a stunning pre-loved shirt sold by the fantastic seller bonusdeals1. But they are just one of many preloved sellers on eBay with businesses ranging from sole traders to huge sellers such as reskinned, the seller eBay partnered with to resell the Love Island fashion wardrobe after the show ended.

You can view all of the Fashion Redressed films on the GFA website.

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