New TikTok Direct Post – Content Posting API

Category: Social Media
New TikTok Content Posting API - Direct Post

TikTok have a new Content Posting API offering, with Direct Post, the businesses can easily post content directly from third-party platforms to TikTok. Direct Post increases the resources and tools the community can choose from to easily navigate every stage of the creation process both on and off the platform.

Direct Post allows you to post video content directly from third-party platforms to TikTok, with photo content coming soon. The feature builds on Share to TikTok integrations, providing the option to set captions, audience settings, and more within your third-party platform, sending it directly to TikTok through a single-click integration. Creators can also schedule long-form video content using Direct Post through social media management platforms.

To use Direct Post, creators need to connect their TikTok account to the third-party platform. From there, partners are vetted through an audit process before granting them access to Content Posting API. Once these steps are taken, the third-party platform has permission to post on their TikTok account whenever the creators try to export media to TikTok.

The launch comes with key partners, including Adobe. Through TikTok’s partnership with Adobe, creators can use the Direct Post feature in Adobe Premiere Pro and Adobe Express and share content directly to TikTok without leaving their workflow, making it easier than ever to create and share content.

Now more than ever, publishing content in real-time has become a necessity, and creators of all skill levels need tools that can empower them with greater efficiency and without constraints,” said Deepa Subramaniam, vice president, Creative Cloud product marketing at Adobe. “With the new Direct Post feature for TikTok available in Adobe Express and Premiere Pro, creators can continue to create standout content, but with increased speed and without any interruption to their creative workflows.

– TikTok

TikTok Direct Post API partners

  • Adobe Premiere Pro: the leading AI-powered video editing software offering all the tools creators need to bring their vision to life.
  • Adobe Express: the AI-first all-in-one creativity app that makes it fast, easy and fun for all skill levels to make and share standout content.
  • CapCut: an all-in-one video editing tool that offers essential editing features, creative effects, filters, stickers and fonts, and a wide range of video templates.
  • DaVinci Resolve: The world’s only solution that combines editing, color correction, visual effects, and audio post-production all in one software tool. With support for editing in vertical resolutions, cut shots, and uploading content fast.
  • SocialPilot: An easy-to-use social media marketing tool that helps professionals, teams, agencies, and businesses automate their social media management.
  • Twitch: Twitch’s Clip Editor allows streamers to convert their clips to portrait mode. Now, streamers can share those portrait clips they created directly to TikTok from the Clip Editor. Streamers can also export their portrait clip to TikTok as a draft and continue to edit from the TikTok app.

Direct Post joins Share to TikTok, an existing tool that allows our community to upload content from third-party platforms to TikTok as a draft. Once the draft is received, a notification alert is triggered and editing can continue in TikTok’s editing flow. You can learn more about Content Posting API capabilities at developers.tiktok.com.

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