Creative is the most valuable variable in any advertising content and to give guidance to brands, TikTok have created Made For TikTok: Talking Creative to inspire creative professionals in the art of crafting content and campaigns that resonate with the TikTok community. Through inspirational conversations with industry leaders from creative agencies, in-house brand teams, and creator agencies, you’ll learn how to ideate, pitch, and produce TikTok-first content that not only drives commercial success but also leaves a lasting cultural impact.
Hosted by TikTok’s Creative Agency Partnerships Lead, Jordan Randall, Made For TikTok: Talking Creative is designed for a wide spectrum of creative advertising professionals, including art directors, copywriters, producers, account managers, community managers, strategists, business affairs experts, and more.
Talking Creative: Episode 1 Matt Ian, Chief Creative Officer at Deutsch LA
Matt Ian, the Chief Creative Officer at Deutsch LA, heads the creative team responsible for Taco Bell’s “Anti-Hero” campaign, which received the inaugural ‘Best Use of TikTok’ award at the 2023 Ad Age A-List Awards. In this conversation, he explores his personal journey in creative advertising, the campaign’s inception, Deutsch LA’s unique approach to fan collaboration, creator partnerships, and the creative approach that led to the creation of one of the most successful TikTok brand campaigns to date.
