New and updated Groupon Gifting Functionality

Category: Marketplaces
New and updated Groupon Gifting Functionality

Just in time for the gifting season Groupon have announced key new features across web and app, taking a bold step towards becoming the go-to gifting destination. With significant upgrades to its gifting tools, the company reaffirms its commitment to redefine local commerce, focusing on delivering an enhanced and seamless gift experience for both merchants and users as the platform continues its innovative evolution. Groupon’s New Features include:

Personalised Gift Vouchers: Adding a personalized touch with a range of design options in easy to share formats.

  • Flexible Gift Cards: Providing recipients a variety of experiences to choose from.
  • Hassle-Free Management: Ensuring adaptability with easy gift exchange and return options.
  • A dedicated Gift Page for an enhanced gifting experience.
  • Gift Filters integrated into the Browse Page for a more personalized selection.

With 60% of customers preferring experiential gifts over tangible items, and 40% leaning towards gifts from local or small businesses, these new features make Groupon perfectly placed to tap into the thriving gifting market. Groupon promises a holistic gifting platform with swift digital delivery options, customizable vouchers, and a smooth exchange process. The focus is to elevate the experience for gift recipients at every stage.

Over the past few years, we’ve seen a consistent rise in the demand for gifts and gift vouchers on Groupon. Notably, in the final days leading up to the holidays, we’ve experienced an impressive sevenfold increase in gifting sales in comparison to an average shopping day, a trend observed in both 2021 and 2022. Additionally, following the launch of our new gifting functionality we’ve witnessed a remarkable 20% year-over-year growth in gifting sales in the following two weeks. While this growth is from a very small base, we believe our latest updates strategically position Groupon to seamlessly meet this growing demand, showcasing our commitment to providing customers with unparalleled convenience and choice during the holiday season.

– Marie Havličková, VP, Strategy, Groupon

The enhancements cater to the needs and desires of Groupon’s customers by providing an array of convenient and personalized gifting options. This includes instant gifting, where gifts can be swiftly delivered via email or printable formats, ensuring a seamless and swift gifting experience. Groupon has become a one-stop-shop for all gifting needs, offering a wide variety of giftable deals and gift cards.

Enhanced Gifting Options for a Personalized Experience

In the midst of a strategic shift towards a gift-centric focus, Groupon is also pleased to announce the global launch of the new Groupon Gift Cards. Gift Cards, available in general or themed options like Experience or Travel, add a personalized touch and can be redeemed for versatile Groupon bucks, without limitations on any deal category. In the US and the UK, Groupon is also introducing the Super Gift Card, a multi-brand option, can be redeemed for various brand rewards through Groupon’s partner

To make the holiday season even more festive and user-friendly, the Exclusive Gifting Page is introduced by Groupon. This dedicated page features highly giftable deals, simplifying the process for both customers and merchants to discover the perfect gift, based on the recipient’s preferences, persona, or budget.

Elevating Local Commerce: Groupon’s Vision for the Future

Businesses partnering with Groupon’s gifting initiative gain access to a thriving marketplace. The platform allows year-round sale of gift vouchers, establishing a steady revenue stream. Exposure to new customers, including giftees, presents a significant acquisition opportunity. Moreover, participating businesses can optimize performance by securing customers during low seasons.

As Groupon takes bold strides in enhancing offerings for both customers and merchant partners, these innovative features not only signify a significant leap in our commitment to personalized experiences but also underscore our unwavering dedication to fostering the success and satisfaction of our valued merchant partners and users. At the heart of our vision is a desire to provide customers with a seamless gifting experience.

– Dušan Šenkypl, Interim CEO, Groupon

Looking forward to Q1 2024, Groupon say that they are excited to usher in a new era of consumer web and app features. The upcoming enhancements, including a revamped Home, Browse, Deal, Checkout, Cart, and more, will ensure seamless responsiveness, eliminating the distinction between web and touch interfaces. These forthcoming enhancements, coupled with the ease of gifting, will further solidify Groupon’s commitment to delivering optimal experiences in the dynamic landscape of local commerce.


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