Groupon SiteMinder Collaboration: Enhancing the Travel Landscape

Category: Marketplaces
Groupon SiteMinder Collaboration: Enhancing the Travel Landscape

Groupon have joined forces with SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels. The collaboration integrates SiteMinder’s channel manager solution into Groupon’s platform, streamlining pricing and distribution processes while introducing new offerings for hoteliers and customers.

The integration of SiteMinder’s channel management solution into Groupon’s travel ecosystem marks a significant step, establishing the marketplace as a seamless and low-friction incremental distribution channel for hoteliers.

The synergy between Groupon and SiteMinder underscores our commitment to supporting hoteliers. Beyond simplifying pricing and distribution, it extends their reach, providing the flexibility needed in a dynamic market. This collaboration reflects our dedication to developing and curating the best possible supply for our customers while supporting our valued partners in the hospitality sector.

– Brian Heyel, Global Head of Travel, Groupon

At the heart of this collaboration is a shared goal to open more doors for hotels, giving them wider access to a broader range of guests as international travel accelerates,” says Bishop. “By partnering with Groupon, we are providing our customers the opportunity to feature on a growing platform where more guests are now shopping for stays. This aligns with SiteMinder’s vision to create opportunities for hotels to maximise their revenue and find greater success in an ever-dynamic travel landscape.

– James Bishop, Vice President for Ecosystem and Strategic Partnerships, SiteMinder

Empowering Hoteliers, Enriching Customer Experiences

The strategic partnership highlights benefits for both hoteliers and customers. Groupon’s integration with SiteMinder reduces friction in interactions with hoteliers, facilitating better deals. This, in turn, grants customers access to a diverse range of properties and destinations, all within a streamlined booking process.

Importantly, beyond the seamless integration this partnership brings, our collaboration with Groupon caters to the evolving preferences of today’s traveller. We’ve seen in SiteMinder’s Changing Traveller Report that while almost 60% of travellers globally are looking to travel ‘more’ in the next 12 months, they will now be scouting for rooms differently, with 1-in-5 seeking out packaged deals. Additionally, travellers are prioritising stays that allow them to create memorable moments. By integrating with Groupon, we are enabling our hotels to connect their guests to exclusive, experience-driven offers, designed to deliver them the elevated stay they now crave.

– James Bishop, Vice President for Ecosystem and Strategic Partnerships, SiteMinder

The integration of SiteMinder’s powerful channel management solution represents a pivotal moment in Groupon’s transformative journey, offering customers expanded choices for hotels. This reinforces our commitment to personalized and efficient services, enabling effective capacity management and dynamic pricing optimization during sales peaks.

– Brian Heyel, Global Head of Travel, Groupon

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