Today we look at how German sports nutrition brand, foodspring, used Amazon Ads unique features to help connect with international shoppers. Launching on Amazon in 2017, it was a no-brainer to sell on the Amazon marketplace as you want to be present where the shoppers are.
The company had a clear goal for their advertising strategy on Amazon: place successful bids to help secure ad placements, and continually optimise their campaigns based on conversions. The brand experimented with different ad solutions and features to help meet their goals to grow internationally. Selling in six marketplaces including their home country Germany, they also sell on Amazon in France, Italy, Spain, with more recent expansion to the Netherlands and the UK.
Using the multi-country features and tools by Amazon Ads, foodspring saved time when launching campaigns in new countries. The company also used the campaign creation and copy feature, which allows brands to create and copy their Sponsored Products automatic-targeted campaigns to other locales, without spending time setting up and translating individual campaigns for each country.
The Amazon Ads campaign copy feature is exactly what it says. You can copy the campaign into different countries, which has been a huge help. Every time we launch a new product, we can roll out the campaigns and launch the product in minutes. This saves a lot of time.
Amazon is not just for big sellers. And with Sponsored Products, Sponsored Brands, and Sponsored Display, the opportunities to help you grow are endless. There are great knowledge tools and features that will help guide you to achieve your goals.-Aakriti Malhotra, senior marketplace manager, foodspring
Read our post from Amazon The ultimate guide to multi-country advertising to learn more about Going global with Amazon Ads.