There are so many arguments in favour of physical product subscription models, but the biggest barrier is for a brand or retailer to get buy in across the whole company to switch from pure retail to encompass a rental division.
Today we speak to Scott Galvao at circuly.io to discuss consumer attitudes to physical product subscription, the pros and cons for a brand or retailer including both the economics, logistics, and sustainability proposition that subscriptions have to offer.
In this video we discuss:
- 00:00 Introducing Scott Galvao and circuly
- 02:04 Ecommerce trends across Europe
- 04:43 The development of product subscription trends
- 07:07 Consumer attitudes to physical product subscriptions
- 11:02 Subscription financial and logistics considerations
- 13:54 The economics of physical product subscriptions
- 15:07 How circuly facilitates physical product subscription businesses
- 18:42 How circuly integrates with your existing tech stack
One Response
Hey Scott,
Your posts always catch my eye. Just checked out that clip and a couple of things hit home:
Customer Loyalty: The way subscribers stick around? That’s the magic sauce. It’s all about building a tribe that’s hooked on the convenience and reliability of regular product love.
Continuous Engagement: Those regular shipments? It’s like having a conversation with your customers on the regular. It’s not just about the first sale; it’s about turning that into a lasting relationship.
These nuggets you’re dropping? Pure gold. They’re not just adding value and building growth for retailers and product manufacturers.
Keep it coming, Scott! Excited to see what else you’ve got up your sleeve.