At The Delivery Conference this week, we say down with Max O’Brien, Sales Director at Global-e, to discuss D2C strategy and how brands can go global.
It might sound simple, but how does a brand go D2C while still supporting their retail channels, how do you launch D2C in a new country and what do you need in terms of headcount to support the endeavour? And what are the logistical and regulatory challenges you’ll need to navigate as a part of your global D2C strategy?
In this video you will find:
- 00:00 Introducing Global-e with Max O’Brien
- 01:06 Key D2C trends to expect in 2024
- 02:20 How does a brand move to D2C while supporting retail channels?
- 04:00 Strategies for D2C in a globalised world
- 05:08 How do you launch D2C into a new country?
- 06:01 Retailing from a UK site vs a dedicated country site
- 07:14 Handling regulatory compliance challenges in a D2C world
- 08:38 What should a D2C Brand look for in a global expansion partner?
- 09:54 D2C country expansion strategies
- 10:52 What can a D2C Brand expect when working with Global-e?
- 12:04 Headcount requirements for a global D2C retail business
Max O’Brien on LinkedIn