A ZigZag rebrand reflects their position as the pioneer of digital returns since 2015 and as a trusted partner to some of the biggest and most innovative global retailers including Selfridges, Frasers Group and New Look.
Part of Global Blue, ZigZag is at the heart of the global returns ecosystem having processed £2 billion in refunds last year from over 170 countries. It has also undergone an unprecedented period of growth with its gross profit nearly doubling from 2022 to 2023. It has also brought in more leading fashion brands including New Look, Mint Velvet and AYBL. The new brand, including new logo, website and brand identity, is a celebration of that growth, expressing a sense of maturity and international expertise.
In addition to the ZigZag rebrand, new logo and and amazing growth, they have also introduced a range of new products including new software to enable in-store return kiosks, now up and running in New Look stores nationwide, its Returns Reporting Hub which led to ZigZag being named Tech Innovator of the Year and supporting many of its retailers with implementing paid returns as this became more prevalent last year.
All of this cutting edge innovation has driven the rebrand and visitors to the new website will see reinvigorated messaging and content, including ZigZag’s new lead slogan – ‘We are returns’ – to reflect ZigZag’s expertise and position as a trusted provider in the global returns space. A greater focus has been placed on innovations and case studies with a new ‘knowledge hub’ bringing industry insights into one place for a simpler user interface.
The messaging from ZigZag is clear; it knows its stuff and it has no intention of slowing down:
• Their platform fits like a glove, or a shoe or whatever business you’re in – ZigZag offers customisation for both retailers and consumers
• Your (genuinely) global returns partner – providing access to over 200 warehouses globally, 1,500 international carrier services, 170+ countries and 500,000 drop-off locations worldwide
• Faster return-arounds – ZigZag enables retailers to get products back into the supply chain quicker
• Returning stuff shouldn’t cost the earth – ZigZag saves the printing of 35m sheets of paper every year with paperless returns, constantly innovating to help the retail industry become more eco-friendly
In summary, ZigZag lives for smarter returns, for retailers, customers and the planet. Its aim is to drive more loyal shoppers, more profitable retailers and more sustainable retail.
The rebranding strategy lays down a marker of our achievements to date and after an unprecedented period of growth and innovation it seemed the time was right for our brand to reflect our status within the global returns space.
We are also building out new functionality and have some exciting plans for 2024. With an improved returns portal, better customer experience, exchanges and paid returns innovations, it’s easy to see the benefits ZigZag can bring to retailers and customers all over the world.
The rebrand really demonstrates our commitment to improving profitability, turnaround times and customer satisfaction for all of our clients. As well as highlighting our dedication to promoting and contributing to more sustainable returns practices.
Al Gerrie, ZigZag,CEO
