Meta’s Threads, their short form twitter competitor has at last got an API, which will enable developers to publish posts via the Threads API, fetch their own content, and leverage reply management capabilities to set reply and quote controls, retrieve replies to their posts, hide, unhide or respond to specific replies.
Meta say that insights are one of our top requested features for the API, so they are making it possible for people to see key metrics: the number of views, likes, replies, reposts, and quotes at media and account level, and the number of followers as well as follower demographics for your account.
Getting started with Threads API
Meta have self-serve developer documentation to learn more about integrating . If you have not built a use case app on Meta’s developer platform, find out how to create and customise an app with the Threads API use case here.
First Threads API platforms for marketeers
There is also an open-source Threads API sample app to serve as a practical guide, enabling you to better understand the API and troubleshoot any issues by referencing a working implementation. It simplifies the integration process, accelerates development time, and ensures a smoother implementation experience for developers.
Earlier this year, Meta started testing the Threads API with a small number of partners This is interesting for marketeers as it gives a steer as to the first platforms which you’ll be able to publish to Threads through. The test platforms are:
- Grabyo
- Hootsuite
- Social News Desk
- Sprinklr
- Sprout Social
- Techmeme
The launch of the API, combined with the growth of the Threads global user base, brings this important update to the Grabyo platform, something which was in high demand from our Media and Entertainment and Sports customers
– Gareth Capon, CEO, Grabyo
Threads is a fast-growing network that reflects where social is headed, and the capabilities that this API integration makes possible for our customers is taking Hootsuite’s mission of unlocking social relationships to a new level. I’m excited to watch this integration drive our customers’ social media performance.
– Elina Vilk, Chief Marketing Officer, Hootsuite
The Threads API Beta Partner experience has been fantastic! The API is well designed and the onboarding process is incredibly easy.
– Aaron King, CTO, Social News Desk
We look forward to empowering our customers to create and post content, engage customers, drive revenue and analyze performance on Threads alongside all their other social channel campaigns within the comprehensive Sprinklr platform.
– Jim Tomanchek, Vice President of Global Partnerships, Sprinklr
We were excited to join the Threads API Beta, where we collaborated closely with the Meta product teams on the development and implementation of the Threads API. As a result of our partnership, we enabled Threads for all 30,000+ Sprout Social customers on day one; and we’re thrilled to give our customers the platform to continue to grow their business and build genuine connections on Threads.
– Ryan Barretto, President, Sprout Social
