To help brands reduce time-to-site by automating categorisation, Rithum have announced their latest: AI Magic Mapper. The new tool empowers brands to automate the labour-intensive process of aligning products with marketplace categories. This is a new way to optimise channel expansion efforts and minimise listing friction across Rithum’s network of 40,000 retailers, brands and suppliers.
The Challenge of Marketplace Expansion
Expanding to new sales channels is a strategic move for businesses, but it often involves labor-intensive tasks. Uploading a product catalog to a fresh channel can be time-consuming and resource-draining. Enter AI Magic Mapper, which revolutionises the process by automating categorisation. Let’s explore how it benefits brands:
1. Intuitive Category Mapping
- Brands select their target channel and associate product assortments using predefined labels.
- Rithum’s AI Magic Mapper then automatically categorises products, eliminating the need for hours spent on manual spreadsheet work.
- This feature is especially valuable for large catalogs with thousands of products spanning multiple categories.
2. Spot-Checking and Refinement
- The tool provides a detailed view of recommended categories, complete with product images, titles, and descriptions.
- Merchandisers can easily spot-check and refine category assignments based on specific criteria.
- Swift adjustments ensure optimal category alignment, positioning each product for success.
- For smaller catalogs, brands can skip the calibration process and proceed directly to review and confirmation.
3. Visualise and Curate Your Catalog
- AI Magic Mapper unlocks powerful features for visualising, searching, and curating product catalogs.
- Brands can handpick the right products for any marketplace, excluding those that don’t align.
- This agility allows quick adaptation to market demands and opportunities for profitable growth.
Real-World Success: A Case Study
Time-intensive and resource-intensive tasks like uploading a product catalog to a new channel can slow down a business’ marketplace expansion strategy. In early testing, AI Magic Mapper achieved 99% accuracy in category recommendations for a clothing and apparel company with approximately 14,000 products – all in minutes compared with hours previously.
These new capabilities are available to brands in the US, UK, Germany and The Netherlands.
A CTPO’s Perspective
In today’s market, businesses need to move faster and smarter to achieve growth. AI-driven tools will help them stay ahead of the competition,” said Aarthi Ramamurthy, Chief Technology and Product Officer at Rithum.
By reducing the time for sellers to onboard, they can now start selling faster across multiple channels at the click of a button. Over the past year, Rithum has made significant strides in integrating AI to help automate our customer’s greatest pain points,” Ramamurthy said. “The AI Magic Mapper is a game changer for e-commerce businesses looking to diversify their marketplace strategy and increase speed to site.
– Aarthi Ramamurthy, Chief Technology and Product Officer at Rithum
Using AI for category and advanced attribute mapping processes
The vision for AI Magic Mapper extends beyond category mapping to a more intuitive product field mapping process. Soon, Rithum will also introduce an advanced attribute mapping process, guiding users through the selection of mandatory and optional attributes to enhance product listings, effectively positioning brands’ products in the marketplace to further drive sales.
