To set Facebook up for success going forward, they are focused on two big things:
- Building the next generation of social media for young adults
- Leaning into new product capabilities enabled by AI
Our vision for Facebook is simple: Facebook is for social discovery that opens your world in big and small ways. We’ve always been social, and we’ve always helped people discover things, but the way that people want to do this is changing, so we’re evolving our product accordingly. As we think about the next 20 years, we’re focused on two big things: building the next generation of social media for young adults and leaning into new product capabilities enabled by AI.
– Facebook
Increased Focus on Young Adults
Facebook is still for everyone say Meta, but in order to build for the next generation of social media consumers, they have made significant changes with young adults in mind. Young Adults are making big transitions – moving, going to college, getting their first job or apartment. And Facebook can help with all of this, whether it’s finding great deals on furniture on Marketplace, exploring their interests with Reels and in Groups, connecting with their local communities and small businesses, or finding someone they like on Facebook Dating.
Expanding AI Capabilities
Facebook have upgraded Reels and Feed ranking technologies to more effectively deliver recommendations. They have invented a new model architecture – that can learn from large datasets very efficiently – and it drove significant improvements in a pilot with Facebook Reels. Over the next year or so, this advanced recommendations technology will power more products, including Meta’s entire video ecosystem, and our Feed recommendations.
Video Improvements
Meta made it easier to explore and connect over videos you’re interested in, regardless if they’re a Reel, longer video, or Live content. And there are improvements to the video experience on Facebook, including an updated fullscreen video player, and a slider to skip around in longer videos. This player is now rolling out globally. Facebook have also seen an increase in private sharing – which is growing at over 80% year over year – so have added the ability to quickly send videos to the people you care about, whether on Facebook or through another platform like WhatsApp.
Creator Opportunities
Facebook also made it easier for anyone to become a creator and earn money on Facebook. We introduced a simplified product called Professional Mode designed for people who want to post publicly and grow a following, and it’s grown to over 100 million daily active users in 18 months. They have also evolved their payout model to pay creators based on how well their content performs on Facebook, simplifying how creators earn and expanding monetization opportunities to all formats – photos, videos and text.
