This week, make-up artist Mitchell Halliday, the founder and CEO of British beauty brand Made By Mitchell, became the first ever brand in the UK to hit $1 million in sales in one day on TikTok Shop, on the first day of TikTok Shop’s Summer Sale event.
The beauty brand’s success was down to a 12-hour LIVE marathon which offered exclusive discounts live from Manchester on a range of Made By Mitchell’s most viral products, including the viral Liquid Blursh and Curve Case Cream Makeup Palettes. This 12 hour session saw one product sell every single second and resulted in $830k in sales contributing to the brand hitting it’s $1million TikTok Shop milestone in just 24 hours.
Made by Mitchell was founded in 2020 and was born from Mitchell’s love for making products for makeup addicts and self-expressionists. It has quickly became one of the hottest merchants on TikTok Shop, with his viral content helping him rack up millions of likes.
During his LIVE event, Mitchell was joined by several special TikTok creators including Amelia Olivia, make-up artists, Hollie Flynn and Becky Morgan, and former Love Islander and style maven, Mary Bedford, who showed the community the very best of his products throughout the sale event. In the session, Mitchell used the platform to exclusively launch eight new products to over 600k fans and viewers that tuned in.
I am so incredibly proud to be the first beauty brand in the UK to hit the $1million in one day milestone on TikTok Shop. We put everything into making our 12 hour live the most exciting, engaging and enjoyable shopping experience for our audience in true Made By Mitchell style – just by being our authentic selves and it paid off.
Last year, I celebrated making 2 million in a week, so hitting this epic figure in one day just shows the power and potential of TikTok Shop. This is a moment in history not just for Made By Mitchell but the beauty industry at large, and shows how TikTok Live shopping has the potential to supercharge and grow businesses at scale, in a way that just isn’t possible on other platforms.
– Mitchell Halliday, CEO and Founder, Made by Mitchell
This news comes in the same month as TikTok Shop US creator, Stormi Steele, the visionary creator behind Canvas Beauty, became the first creator on TikTok in the US to earn over $1million during a single LIVE session.
