TikTok has today announced TikTok In The House, a special LIVE music, athlete and creator event broadcast from the Team GB House at Paris 2024, with over 50 top creators attending. The event will bring TikTok’s billion strong community even closer to Team GB, providing a truly unforgettable experience.
TikTok say that they are proud to be an Official Partner to Team GB (@teamgb) and ParalympicsGB (@paralympicsgb) for the Paris 2024 Olympic and Paralympic Games, helping the nation get behind our incredible British athletes by offering a window to the world for fans back home to join in with the unique participatory culture on TikTok.
The TikTok In The House event will be presented by ALDI (@aldiuk), long term Official Partner of Team GB. The event will also be supported by Worldwide Olympic Partner Samsung (@samsunguk).
There will be exclusive performances by chart-topper Natasha Bedingfield (@natashabedingfield) and Cat Burns (@catburnss), the event will be available globally on TikTok LIVE on August 8th from the Official Team GB (@teamgb) and TikTok UK (@tiktok_uk) TikTok accounts as well as screened at Ocean Outdoor’s official Team GB Fanzones around the UK.
Team GB House will be open daily throughout the Paris 2024 Olympic Games (26 July – 11 August), with limited tickets available to buy now via House.TeamGB.com.
As an Official Partner to Team GB and ParalympicsGB, we wanted to help ignite the Olympic spirit by bringing together some of the UK’s most talented stars across sports and music. Both Natasha Bedingfield and Cat Burns are among the most loved artists on TikTok. We’re delighted that they’ll be performing at our TikTok In The House LIVE at Team GB House, as part of our ongoing campaign and partnership to bring the magic of the Olympic and Paralympics Games to the community on TikTok.
– Rollo Goldstaub, Global Head of Sports Partnerships, TikTok UK
The Olympic Games is the pinnacle of years of hard work for our athletes and support staff, so it’s only right that they get the opportunity to celebrate once their competition has completed. We’re delighted that those cheering our athletes from back home will get the chance to join the party from Team GB House on TikTok.
– Tim Ellerton, Commercial Director, Team GB
As Team GB’s Biggest Fan, ALDI is delighted to be the Presenting Partner of this hero TikTok celebration of Athletes. We are excited to celebrate with Team GB and their Nearest and Dearest in Paris, and with the British Fans back home via TikTok and the Fanzones! Watch out for our own special guest…!
– Nicola Jones, Senior Manager, ALDI
