The idea for MorphCostumes originated in 2009, when one of the founders, Gregor Lawson, wore a head-to-toe spandex suit during a weekend trip with friends in Dublin. Onlookers were so excited by the costume, they stopped him every few minutes to take photos. Seeing the potential demand, Gregor and his two friends, Ali and Fraser Smeaton, realized that there could be an opportunity to sell this iconic “Morphsuit” costume. They later founded MorphCostumes and started the small business from a tiny apartment in Scotland.
MorphCostumes have used Amazon Ads to build brand awareness, drive sales, and expand internationally into 12 countries. Watch the three-part video series to learn more about their challenges as a small business, and what three advertising solutions they used to grow the business on a global level.
It’s no secret that the majority of our sales go through Amazon so the film was a no brainer, but it’s also a really nice behind the scenes snapshot to have, not only showing how we work now but also offering a glimpse of where we came from.
Also you get to see us three founders dancing around in Lycra which is surely worth it.– Fraser Smeaton, Co-founder & CEO, MorphCostumes
In Episode 1 (above) we see how MorphCostumes grew their business by using Amazon Ads to help connect their brand with the right customers.
In Episode 2 we discover how MorphCostumes optimized their sponsored ads campaigns to prepare for their peak events:
And in Episode 3 you can find out how MorphCostumes became a successful global advertiser using Amazon Ads insights and multi-country features.
