Set to the 1965 classic “What the World Needs Now Is Love,” Amazon’s 2024 Christmas ad shows how heartfelt gestures and gifts can have a profound impact…. especially of course, when it highlights that you can buy just about anything on Amazon!
The story told in the Amazon’s 2024 Christmas ad, is of a theatre janitor whose hidden vocal talent is discovered and celebrated by his colleagues during his daily shift. The advert opens on the janitor going about his daily tasks in the theatre, while quietly singing to himself. We see a glimpse of his lifelong passion for singing, as he opens his locker to reveal a picture of him as a younger man performing on stage.
After his colleagues overhear his remarkable voice, which gently echoes through the empty halls of the grand building, they are moved to orchestrate a special surprise. Coming together as a community, they transform the ornate Sonnet theatre into a proper performance stage, complete with lighting, staging and, to his wonder, an instrumental backing track.
And to showcase shopping on Amazon, his colleagues arrange a final touch, a quick shop on Amazon and the swift delivery of an elegant black tuxedo jacket. As his colleagues take their seats, the janitor performs a touching performance of the beloved 1965 classic “What the World Needs Now Is Love”, showcasing his spectacular and surprising vocal prowess.
The Amazon’s 2024 Christmas ad was produced by Amazon’s internal creative team in partnership with production company Hungry Man, and directed by award-winning director Wayne McClammy, Amazon’s 2024 Christmas advert goes live from November 4th in the UK, France, Germany, Italy, Spain, Ireland, Austria, Belgium, Netherlands and Sweden, and in the US and Canada on November 18th and will run through December.
‘Midnight Opus’ is a story that celebrates the joy from doing something special for the people in your life. I think we all know how wonderful it feels to be the recipient of even the smallest act of kindness – whether that be a thoughtful gift or an encouraging word – and we wanted to bring that ineffable emotion to life.
– Jo Shoesmith, Global Chief Creative Officer at Amazon
I love that our community of thoughtful and inventive customers are the inspiration for our campaign, we are honoured to play even a small part in helping make these moments of connection and generosity possible. We hope that ‘Midnight Opus’ inspires viewers to embrace the spirit of lifting each other up this holiday season and that they feel they can relate to the story, whether they’re the ones following their dreams, or supporting others in achieving theirs.
– Ed Smith, GM of EU Integrated Marketing at Amazon
26 Responses
who is the singer of this version?
Who is this singer wow amazing
I agree. a fantastic voice but I can’t find the name of this particular singer anywhere .why?
who is the “janitor” is he a known singer
Dimiter Marinov- Bulgarian actor, starred in the Grrrn Book and other Hollywood movies.
Yes, found him, but I don’t think it’s his voice
Apparently, it’s the actor singing! Dimiter Marinov used to tour the world as one of the Bulgarian Mystery Voices troupe before becoming an actor.
Think singer is either Micheal Bolton or Micheal McDonald, sounds sooo like one of them !
Apparently, it’s the actor singing! Dimiter Marinov used to tour the world as one of the Bulgarian Mystery Voices troupe before becoming an actor.
Just a lovely voice
Who is the singer?
Really clever, intelligent advert. Stands out from the dross
Absolutely outstanding give that man a record deal it gave me goosebumps
I love this advertisement!
He sounds a bit like Johnny Mathis…. Certainly Johnny sang it…..
But what do I know.
C’est Dimiter Marinov
Sounds more like James Ingram but most likely to be an unknown or less popular singer.
It’s Benny Hill
wonderful 😊..I think I am in 😘💕 xx
this is the best ad on tv
Who is the lady who purchases the jacket for him. Certain I’ve seen her in something else.
I think it could be
Ana Lúcia Pereira Moniz who played the Portuguese women in ‘Love Actually’
But I’m not sure.
oh! my goodness 💞 I can’t get enough of this beautiful ad.
🤗 🤗.. love 😘 it…tears just roll 😍
It’s absolutely beautiful isn’t it! I’ve hunted high n low but can’t find who is actually singing it, wonderful production.
Love this advert. Where is this theatre that it is filmed in please?
First commercial to make me smile in a very long time.