Small business owners and entrepreneurs with a dream of selling their U.S. made, grown or assembled products to millions of customers now have their chance. The Walmart Open Call application period for its 9th annual Open Call event is well.. open.
This year was the first time Walmart offered an exclusive early access period for Marketplace sellers to apply for Open Call, resulting in more than 2,000 companies registering more than 6,000 items they hope to present to merchants.
Now, Open Call is open to all U.S. sellers and aims to bring products made, grown or assembled in the U.S. to shoppers across the country. This year Walmart is also offering mentoring sessions to all applicants registering for the event to provide tools to become successful selling on Walmart’s virtual and physical shelves. In addition to sourcing new products, Open Call also aims to expand work the retailer is already doing with current online sellers. Applications for the two-day hybrid event will be accepted through April 8.
We know how much supporting American products and American jobs truly does matter to our suppliers, entrepreneurs, sellers and local communities, With all the new tools and resources available this year, we’re hoping we can foster growth for many more businesses and Walmart Marketplace sellers that already work with us, along with those that are just getting started.
– Laura Phillips, Walmart senior vice president for Global Sourcing & U.S. Manufacturing
Pitch your product
Applicants who receive a one-on-one product pitch meeting invitation will be given 30 minutes to showcase to Walmart and/or Sam’s Club merchants why their product and business should join the Walmart family. Entrepreneurs can secure deals ranging from supplying products to a handful of local stores to supplying hundreds of Walmart stores and Sam’s Clubs as well as Walmart.com. In addition to the product pitch meetings, Open Call includes breakout sessions featuring Walmart and Sam’s Club leaders and special guests to provide suppliers and sellers with valuable insights and to offer additional resources available.
Where to apply for Walmart Open Call
Businesses wishing to apply for this year’s Open Call event can apply here. Anyone wishing to learn more about becoming a Walmart Marketplace seller can click here.
