Microsoft is expected to offer cash back to users of it’s Live Search platform, when they go on to make a purchase. In an effort to bolster their share of the search market an announcement is expected at the advance08 event today.
Microsoft Live Search Cash Back is to be launched in conjunction with eBay’s PayPal and John Donahoe has recorded a taped message to go out in conjunction with the announcement.
Microsoft’s official statement reads “On Wednesday, we will be announcing a major new initiative that our search teams have been driving. We are getting better and better with our core algorithmic search, and at the same time, we are investing to differentiate in vertical experiences and to disrupt the current model.”
Microsoft will use the technology obtained from the acquisition of JellyFish, where buyers who make a purchase through the service receive a portion of the advertising revenue Jellyfish receives from the seller. Soon instead of visiting Jellyfish the cash back will be available on the Live Search site.
The big question is will you switch from your current search engine for some hard cash? Will you make Microsoft Live your default search engine? Most important of all, can they deliver the same quality of search results as Google and if not will cash convince browsers to put up with an inferior experience?