ChannelAdvisor Insite was interesting this year, not so much for the content but for the mix of attendees. Unsurprisingly in a recession many of the normal suspects were conspicuous by their absence, but the event was still sold out. From the number of attendees suited and booted it appears to have attracted more corporate attendees than independent sellers – perhaps an indication of the direction that eBay is moving towards.
The content was geared towards demonstrations, with all topics being followed by practical demonstrations. Of particular interest was the Rich Media demonstration showing the possibilities for image zoom, rotation, colour swatching and the importance of multiple images from all angles.
eBay themselves are already moving sellers towards rich media with the introduction of search image enlargement and, on the view item page, zoom and enlarge on gallery pictures, although in their session eBay focused more on the changes and how the new Top Seller and other programs will affect sellers on the site.
Finally there was a celebrity attendee – Debra Barr, previously a contender in Alan Sugar’s “The Apprentice”. Now working at an ecommerce company, StockShifters, in London, she specialises in liquidating excess or returned stock getting maximum return for retailers whilst supplying premium stock for traders.
The event finished just down the road from the aptly named venue “The Brewery” with a social networking evening in All Bar One, where many a welcome pint was hoisted! There are two remaining Insite events this year, next Thursday (Sept 10th) in Birmingham and the following Thursday (Sept 17th) in Manchester.
Disclosure – ChannelAdvisor advertise with TameBay