vzaar, the guys that made video on eBay easy have got a new CEO, Stephen McCluskey who previously was Managing Director at Vebra, the UK’s largest supplier of software and IT services to UK property professionals. He was also co-founder and Managing Director at thinkproperty.com and both these companies were sold to the Guardian Media Group.
You might think what’s someone who’s background is in property got to do with video for eBay, but vzaar has expanded way beyond the eBay marketplace and is now more simply a professional video platform for ecommerce. Adrian Sevitz who co-founded the company told us that vzaar is now the platform of choice for online businesses. Rather than just serving ecommmerce customers vzaar provide solutions including “how to” videos, talking heads, musicians promoting their gigs and even property companies for walk throughs of houses for sale. vzzars clients range from small independent companies right up to the likes of Cadbury Trebor and Budweiser.
The vzaar API even allows customers to build their own video applications which is what Budweiser did to enable video entries in their competition to win World Cup Football tickets on Facebook.
It’s good to see a company that started out on eBay expand, and although vzaar’s eBay related business is down from 100% to 20% that’s because their off eBay growth is expanding so rapidly. If you’re looking for video for a professional application vzaar allow you to show it free of adverts and with an unbranded frame – You get full choice of when, where and how your video will be displayed.
(PS For those out there that have an iPhone look out for the vzaar iPhone application in the near future)
