If you want buyers to purchase from you on their smart phone such as an iPhone or Google Android then you need a mobile optimised website. According to the IMRG 25% of consumers have said if they cannot browse their preferred retailers website via their mobile device, they would look for a competitor and never try to access that site again.
A mobile webstore is optimised for mobile phones so that the shop front fits the mobile phone screen without sideways or up and down scrolling to find images, descriptions, shipping information or even the button for purchasing. Everything you need to make the purchase should be shown on a single screen albeit with less information than you might expect on a full website.
To enable their retailers to compete effectively in the mobile arena ChannelAdvisor have just announced the ability to launch dedicated mobile webstores in conjunction with the premium webstore. All ChannelAdvisor customers that already have a premium store can quickly and easily create a mobile-optimized version of their site.
The webstore fully integrates with the ChannelAdvisor Platform requiring no additional set-up or design. It’s compatible with all mobile browsers on all major smart phones and allows mobile shoppers to log in to accounts and wish lists. Crucially it provides a mobile-optimized cart and checkout flow with full promotional support including coupon codes and discount offerings.
If you’re selling on eBay then buyers can already purchase from you via their mobiles with a choice from a suite of . If you have your own website then it’s time to start thinking about how to make it mobile friendly and creating a version of your webstore that can be rendered to fit smart phone screens.
Disclosure: ChannelAdvisor advertise with TameBay