It’s no real surprise that they’re flexing their muscles and trying to attract business from the west. They’ve already bought Buy.com and Priceminister in France. “Rakuten Ichiba” is Japan’s largest Internet shopping mall and they have over 6,000 employees to support their businesses which also include insurance and travel.
Their UK buying site is powered by Google Translate so all product descriptions appear in English, but you’ll still see prices in Japanese Yen. If you’ve purchased anything from Rakuten (or if you do) let us know how your experience went in comments below.