Back on 30th September Internet Retailing held a Jump Start event focusing on eBay trading. The aim of the event was to educate retailers considering eBay as an additional platform and to make them aware of the opportunity and challenges they will face setting up on eBay. The presentations from the event are now available online.
One of the most interesting facts from Joe Tarragano of eBay was the size of the eBay marketplace. In that week eBay captured 21.4% share of the UK ecommerce market with the 2nd placed website being Amazon with just 6%. That means despite Amazon’s prolific growth eBay is almost four times as large in terms of UK ecommerce.
The most interesting presentation was from James Scott of ChannelAdvisor. Although James talked about how ChannelAdvisor (or other 3rd party management tools) can assist in managing your eBay business the main focus of his talk was on the data you send to eBay.
He focused on item specifics and how being too accurate can be a disadvantage, for instance your product data may have colours such as Crimson, Navy Blue and Ivory, but eBay only display colours such as Red, Blue and White. Using the wrong item specifics means your products simply won’t be surfaced in search results.
The presentation,illustrated with real eBay searches, is essential viewing for all sellers if you sell in Clothes, Shoes and Accessories or similar categories with many item specifics. The message is that not filling out item specifics will hurt your sales, but possibly sending the wrong data is worse than no item specifics at all.
The other presentations from the eBay Jump Start day are on the Internet Retailing website.
Disclosure: ChannelAdvisor advertise on eBay