eBay have announced that the Shopping Basket which is currently in Beta is to be rolled out across the site. They say that recent tests suggest shopping basket will be popular with buyers, and that they expect it to result in larger orders and fewer unpaid items.
The shopping basket will automatically replace the eBay checkout. It will also spell the end for the Buy It Now button on eBay which will be replaced with an Add To Basket button. This is a big advantage as it will remove unpaid items for fixed price eBay listings – buyers won’t be able to purchase them until they go to their shopping basket, check out and pay. Until that time the item will be available for other buyers to purchase.
As a seller you don’t need to do anything, but there are a few things that you should consider to maximise your sales, once the basket is mandatory for all buyers:
- Offer discounts for combined postage
Postage discounts are a great incentive for buyers to purchase more from the same seller. With shopping basket, all your discounts are clearly marked and buyers can view other items you offer. It’s easy to set up.
- Consider offering free postage
In the shopping basket buyers will see two totals – one for the product purchase price and the other total for carriage. There is a chance that some buyers might be put off with shipping charges when buying from multiple sellers and by offering free postage there’s less chance of them dumping your product before paying to reduce shipping costs.
- Offer a variety of postal options, including international delivery
Having more than one method of delivery and detailing the cost of each can increase the likelihood of purchase.
- Offer multi-quantity listings with a longer duration on fixed price inventory
A listing that expires is a lost sales opportunity. List items for longer and stock greater quantities, so they remain available in buyers’ shopping baskets.