50% of Domino’s Pizza ordered online

No primary category set

Here’s a litle slice of ecommerce news that might tickle your tastebuds and perhaps even surprise you a little.

National pizza delivery company Domino’s Pizza Plc. has reported some interesting trends in its interim statement for sales in the UK, Ireland, Germany and Switzerland.

First up, they’re having a good year with total year-to-date sales up 10%. But the ecommerce element of the business is growing and accounts for 58.4% of delivered sales. Total sales online increased in the third quarter by 39.3 to 62.8m, and have totaled £184.9m in the year so far. Of that online total 18.5% come from mobile sales: a rise of 46.9%.

Now, of course, this trends speaks volumes about what I’d imagine the natural demographic of Domino’s customers to be (16 -30, students, young professionals, young families, Saturday night treat night types (is that a real demographic? – Ed.) and the like). In a wi-fi world, why use the phone when you can ponder the choices online, use your stored address details and card information and even reuse stored orders? And that could be on your laptop, tablet or mobile as you watch your favourite telly programmes.

It also speaks to the investment Domino’s are clearly making in their apps and website. They also, perhaps, demonstrates an example of where being a big company with money to spend trumps an individual, independent store.

For my money, Domino’s Pizza are interesting innovators and well worth watching. I’m just not sure I want to order one of their pizzas.

6 Responses

  1. In the US the Dominos website has had a good flash program for the past two years that tells you exactly what is happening to your order at all times. You practically know when they are about to arrive at your door. I don’t know of any other food delivery service that does this.

    Plus if you are a member of ShopRunner you get free delivery. ShopRunner is partially owned by eBay.


2023 Ecommerce World Review - March 28/29

Save the date: 2023 Ecommerce World Review


How consumers and retailers are adjusting 


Ecommerce businesses now benefit from Governments Help to Grow scheme


Will Meta recover from a stalled ecommerce push?


Half of retailers would back higher taxes for online retail

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars