Free Auctions and Buy it Nows for private sellers

No primary category set

This weekend there’s a for both auction and fixed price listings. If you list an auction with a start price of £1 or higher you’ll get free insertion fees. Your insertion fees will also be free for fixed price items with a start price of £0.99 or more!

I can’t remember the last time eBay ran a fixed price promotion for private sellers, so I imagine it’ll be quite well received. However it will be interesting to see just how successful it is now that private seller have to compete with high performing multiple quantity multiple variation listings from business seller. One might be forgiven for imagining that in many cases private sellers would be better off sticking to auctions, especially for generic products.

Don’t get caught out though, you can list auctions for free, you can list buy it now listings for free, but if you list an auction with the buy it now listing upgrade you will be charged the listing upgrade fee!

The promotion runs on Saturday the 17th and Sunday the 18th November and the usual rules for private seller promotions apply – no professional listings tools, you must not be a below standards seller, duplicate listings and a few category restrictions.

As a point of order we couldn’t help noticing that in the T’s and C’s on the it lists “What’s excluded – Fixed Price (Buy It Now) format listings”. I imagine at some point today eBay’s copy writer will scramble to remove that from the promotion which screams from the header “Now including fixed price items”.


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