Facebook is proving a tough nut to crack for retailers with so called “f Commerce” so far failing to live up to it’s name. Whilst it’s great for social engagement, actually shifted product on Facebook is proving a harder goal to achieve.
Now a new start up, Easy Social Shop, aims to at least make getting your products onto Facebook and then promoting them to your friends easier. If you have an eBay, Etsy, Amazon, Shopify & Magento then in just three clicks you can set up an Easy Social Shop Facebook store, although if you don’t currently have a Facebook Page you’ll also need to set that up first.
Best of all Easy Social Shop is totally free, so getting your products onto Facebook won’t cost you a penny. It then enables fans and friends to purchase your products and more importantly makes products easy to share. With “Want” and “Own” buttons you, your friends and fans can expose your products on the Facebook Timeline and Ticker. All sales will of course take place on the marketplace the product is listed on.
At Tamebay we’re not convinced that a Facebook shop is going to make a massive difference to your business overnight. However we know there are lots of retailers out there not sure how to start engaging with Facebook, and Easy Social Shop will enable you to get your products onto Facebook and at least let your fans know what you have to sell. It can also form the base to allow you to judiciously share products in between your normal Facebook chat.
You can open your shop directly from the Easy Social Shop Facebook app, or by visiting their website.
I am using easy social shop, and a couple of others (for a trial) on my Facebook page. I’ve had easy social for about 5months and absolutely nothing. I often wonder if social media networking is worth the time it takes against the ‘return’ you get, especially if you’re quite new/small. I’m hoping it’ll reach tipping point at sometime and ill gain some unique followers, perhaps that will help with store purchases via Facebook.
I can’t see Facebook becoming an effective sales channel anytime soon. People are on Facebook to see what their friends are doing, and they’re not in ‘buying mode’.
If you look at your eBay Analytics and see the conversion rate for some of your bestsellers, its actually probably quite low. And thats people who are in buying mode (they’re on an eCommerce site and searching for what they want) – so if they’re on Facebook and not looking to buy something, that conversion rate will shrink even more.
That, coupled with the fact that only about 10% of a pages followers actually see posts from a Facebook page, means we’re probably talking about a miniscule amount of exposure.
Done it so we will see. I now have 2 Facebook shops!
Trouble is it is a little hard to see if a Facebooker is actually buying or bidding on your ebay stuff. And I will probably get even more negative “this is spam” type comments and thumbs down “likes”
Facebook shop app providers should provide stats so that you can see how effective their app is. But they don’t (for now).
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