If you listened to any of the recent news from eBay it’s that Russia is not only one of the fastest growing places in the world for eBay, it’s also a huge opportunity for the future. According to comScore Russia has the largest Internet user base in Europe, with 61.3 million Russians online that’s about 15% of the European web population. The number of Russians online is also growing faster than anywhere else in Europe barring Italy.
It’s no surprise that eBay are focusing their efforts on the emerging markets and Russia is right up at the top of the list for John Donahoe. If you’re not already making your products available for purchase in Russia you should be.
Latest update from Russia is that eBay are airing TV ads to Russia buyers. (Thanks Andre from eSeller Solutions for spotting it).