Rakuten.co.uk (still trading as Play.com) are starting to aggressively recruit UK sellers. Their message is that as from April they became solely a marketplace and no longer retail. You’re no longer just listing the items in Play.com’s catalogue, you can to replica your website on Play.com and run the store exactly the same as your website
That’s a strong dig at Amazon and echos eBay’s recent messages that they’re not in competition with you.
It goes further that that though, Rakuten now own Pintrest, Wuaki (Streaming films), KOBO, (The WHSmith Kindle equivalent) and a logistics company so that they’ll be able to hold stock (sounds like European fulfilment without the headache). The plan is to merge all these companies with Play to make Play.com one big marketplace.
Rakuten Play.com Fees
Play.com have three different commission choices on the basis that the more you pay the lower the selling commission you pay. The Mega shop is £435 per month, Standard at £175 and Starter plan £43.50 per month. However Play.com are asking for six months shop fees to be paid up front.
What Rakuten say about their proposition
Rakuten say that they are “offering all their merchants new ways to communicate with their Play customers (Storefronts, Rakuten Mail, Superpoints etc) and increase their sales“. Rakuten claim that “No other marketplace offers anything similar. A higher monthly flat fee allows all merchants to use these new communication tools, while enjoying a much lower commission rate compared to any other competing marketplace in the UK“.
If you’d like to know more we have a pdf copy of the presentation Rakuten are showing all potential new Play.com retailers.