eBay have plotted the top twenty locations where Brits are shopping with their mobile and has revealed Birmingham as the UK’s number one destination. Following Birmingham in pole position, the remaining top five locations are South London, Sheffield, Nottingham and Belfast.
Olivier Ropars from eBay commented: “Mobile devices are playing an increasingly important part in our everyday lives – they are always on, always with us and changing everything, including how we shop and pay. Today’s research shows the mobile opportunity for retailers is huge as shoppers across the country are embracing mobile shopping. Shoppers want convenience, speed and choice – they want to shop anytime, anywhere, on any device and retailers have to respond to how they are shopping”.
Of course it’s no surprise looking at eBay’s infographic that mobile is least heavily used in Scotland, Wales and the West Country. As I discovered last week, the people that live in those areas simply don’t have a mobile phone signal most of the time as well as having a lower density of population. However it was a surprise that not a single Scottish city appeared in the top 20.
(eBay got Portsmouth in the wrong place and quickly sent a revised version over…. but so as not to make comments meaningless we’ve rotated both images)