Poundland and Poundshop founder Steve Smith has announced his intention to launch an online version of the Poundshop at Poundshop.com in the next few weeks.
It will be interesting to see how the concept works online because a discount store is a finely tuned business balanced on sometimes slim margins, keeping costs tight and having impeccable supply lines. Currently Poundland has 460 stores in the UK, employees 6000 and is the biggest discount chain in Europe.
The website hasn’t yet launched, there is currently a holding page, so we can’t assess the shopping experience quite yet. But it seems like the minimum order price will be something like £23 plus postage. And that’s going to determine whether the project is a success or not.
People shop at Poundshop and other such chains for the price. If minimum order prices and postage make them expensive then it’s unlikely to do well. According to reports, they are also considering a Click & Collect service.