PayPal have announced that they will be refreshing their logo and brand today. And from Friday they will be launching a big brand campaign too.
Here’s a look at the new logo device and the word PayPal:
PayPal says of the new look: “Our hope is that the new identity looks familiar yet new and that it will reinforce the themes of trust, innovation, simplicity and youthfulness for which PayPal is known. The design brings together PayPal’s online and mobile imagery in a single brand identity that is more flexible for devices from small wearable screens and mobile devices all the way up to 72” flat screen TVs.”
The brand campaign starts on Friday in the UK and the press release says of that: “the campaign reflects a people first approach, informed by customer research around how consumers view the world and what we can do to make their lives easier and simpler. It is being launched in the UK, US, Germany & Australia and is a multi-channel campaign including TV, Outdoor, Digital, Mobile & Social Display, CRM activity to our existing customers and a customer promotion.”
So if you see any PayPal ads in the next few days! grab a snap and let us know.
4 Responses
So what?
I would be more impressed if they were anouncing lower fees. Even a free teddy bear would be something!!
At least now we know what they do with our money.
It looks confusing and unclear. Just what you want when you are trying to inspire trust in a brand.
Notwithstanding what has been announced, is this a first step towards the plan to split off PayPal?