When it comes to search, it can often seem that Google is the only show in town, so it’s interesting to note that Microsoft’s Bing search engine is now powering as many as 20% of the UK’s online searches.
Comscore reports that Bing has surpassed 20 percent market share in the UK. So what’s driving this growth? Reports suggest that strategic syndication partnerships with firms like Gumtree and new services such as Bing Shopping and Bing Ads Editor for Mac have helped too
Raven Beeston of Bing UK says: “These figures clearly demonstrate Bing’s growing presence within the search market. We’ve already seen great success, and our journey is only just getting started. Over the past year, we’ve announced syndication partnerships, and new product launches, showcasing Microsoft’s ongoing commitment to search. Bing understands the conversations that consumers are having, and empowers marketers to harness these insights to make meaningful connections.”
Do you use Bing as a searcher or an advertiser to driver your sales?
4 Responses
I have been using Bing ever since I installed Windows 10 and I started liking it. I almost never use Google nowadays.
Using Bing with Microsoft Edge is actually kind of nice.
The above is marketing bullshit, the real reason for 20% growth is Cortana.
Cortana is the help assistant in Windows 10. Basically a built in Bing search dressed up as a personal assistant to avoid EU sanctions.
On a commercial level, it looks like it will continue to grow and may be worth investigating paid search, something I would never have thought of when thinking og Bing.
I’ve had Windows phones for 3 years now and for the most part, Bing works great and I like the way it seems a bit less ‘cluttered’ than Google.
Also, let’s face it – a bit of competition for Google wouldn’t be a bad thing.