1 in 10 online buyers abandons shopping cart due to cold feet

No primary category set

A Royal Mail study has found that one in ten online shoppers abandon items in their shopping cart because they get cold feet about how much they’re spending.

The annual Delivery Matters report found that a third of UK online shoppers (34 per cent) frequently abandon their online shopping basket after loading it up with items.

The reasons given by consumers for not sealing the deal on online orders include: “I was just browsing” (19 per cent), “I found a better deal somewhere else” (9 per cent), “I got interrupted when placing my order” (7 per cent) and “the item was out of stock” (7 per cent).

Nick Landon, Managing Director of Royal Mail Parcels, said “The findings suggest that online shoppers often start off browsing online innocently, – a term known as digital window shopping – get carried away by attractive offers and great product reviews, load up their baskets, proceed to check out and then have an “oops moment” when they see their total spend. This then prompts them to seek a better deal elsewhere or abandon the purchase completely.”

One Response

  1. Its more likely that the buyer has seen the cost of postage. If companies were more up front about the charge and did not make so much of a profit then they would get more customers. I know that a small parcel up to 1kg will cost £2.85 with no insurance from Royal Mail, for them to then charge £6 is a bit of a mark up to far !

RELATED POSTS..

Royal Mail domestic flights to be halved

Royal Mail domestic flights to be halved

Royal Mail Tracked now at Post Office branches nationwide

Royal Mail Tracked now at Post Office branches nationwide

GLS acquires Hungarian ecommerce fulfilment company iLogistic

GLS acquires Hungarian ecommerce fulfilment company iLogistic

Royal Mail July 2024 Price Update

Royal Mail July 2024 Price Update

Kretinsky Royal Mail takeover progresses - Will we see Rico back?

Royal Mail sale agreed pending regulatory approval

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars