This week eBay announced some fee changes and quite minor amendments to the offerings on their European properties. Find out more here. But in the US eBay.com has made some more comprehensive changes and made a formal Seller Release (periodic packages of changes). We expect a Seller Release in the UK sometime soon. Watch this space.
The US Seller Release is explained in detail on these pages. But here are some of the key points:
– eBay Store subscribers will see a variety of Final Value Fee increases detailed here. There will also be an increased branded packaging coupon allowances. Meh.
– From May 1st the Top Rated Plus final value fee discount will change from 20% to 10% on qualifying listings.
– All Top Rated Sellers will be eligible to receive a quarterly $30 credit to create promoted listings campaigns from April 1st.
– The tracking requirement to qualify for Top Rated Seller status will increase from 90% to 95% on June 20, 2017.
– The ability to create up to 20 shipping rate cards for your business to help shoppers.
But perhaps the most interesting change relates to sellers who are not meeting the basic standards and are branded by eBay as Below Standard. Not only will such sellers have to suffer diminished visibility in eBay search but they’ll also have to pay more for the privilege.
As they say: “Final value fees for sellers who do not meet eBay’s minimum performance standards will increase by 4 percentage points on items sold on or after May 1, 2017. To make sure you’re meeting eBay’s minimum selling requirements, follow our selling best practices and check your seller dashboard regularly.”
It’s a mixed bag of initiatives. Not only is eBay.com lowering the incentive to play well by halving the FVF discount for the best sellers, they’re also putting up FVF prices for the worst. It will be interesting to see if it works.