eBay is concerned that buyers who use the browser Google Chrome will be deterred from shopping with changes coming in October. You can read the eBay announcement on the official board here called: Stronger Browser Security Standards Ahead.
eBay says: “Starting in October 2017, Google Chrome—the browser used by almost half of all eBay buyers—will begin displaying the message “Not Secure” in the address window when users visit standard HTTP pages, and HTTPS pages that include nonsecure HTTP content. eBay believes that the “Not Secure” message may deter shoppers from buying and impact your conversion rate. eBay is taking steps to make sure that your buyers won’t see this message and can access your listings securely.”
To a very great extent this is a reflection why eBay is cracking down on whats called active content. We’ve written about that before and encourage you to make sure you are compliant. We’ve written a lot about that but this article will be useful: How will eBay enforce the new Active Content rules?
As eBay say: “eBay has been working with third-party providers to ensure they’re ready for this change. Many of them will provide bulk editing options to remove HTTP from your listings; see a list of providers here.”
Perhaps the most troubling aspect of this news is the realisation that ebay and Google don’t have a particularly warm and constructive relationship. It would be better if they were best buddies but that doesn’t seem to be the case.