OnBuy growth breaks through two-million product mark

No primary category set

OnBuy has listed its two millionth product, reaching a major milestone in its rapid growth following a successful TV campaign. The breakthrough comes amid a period of significant expansion for the online retail platform, which is seeing traffic booming at upwards of 300,000 users per month.

“To reach two million live products is a real milestone for us and it comes a year since launch. We started out with just a handful of items last autumn, but we were confident in the strength of our offer to both sellers and consumers”
– Cas Paton, Managing Director of OnBuy

OnBuy growth

This is pretty significant and whilst I hate to compare one marketplace with another it’s worth noting that eBid which launched in 1998 took a decade to hit the 1 million listings mark in 2008. OnBuy growth doubled a decade of eBid’s growth in just one year.

OnBuy Traffic measured by AlexaTaking a quick look at OnBuy’s traffic using Alexa reveals that traffic has shot up over the past couple of months and if this trajectory continues it bodes well for the future.

OnBuy, which launched last November has signed up several major retailers to sell through its platform. The latest is Vivo Technologies, Amazon’s seventh biggest seller, which trades as Electroworld and Thinkprice.

Other large-scale sellers to sign up to OnBuy include World of Books Ltd – the largest Amazon bookseller in the UK and the fourth largest Amazon seller in Europe – and Chalky’s, a major UK seller of CDs, DVDs and Blu-Ray movies.

All will benefit from OnBuy’s reduced commission fees, which they say are significantly lower than rivals and give more favourable margins for sellers that translate into better prices for consumers. OnBuy also prides itself on being a marketplace and not a retailer – and so will never compete with sellers.

OnBuy growth fueled by integrations

OnBuy has also joined forces with ChannelAdvisor putting it on a firm footing for further growth. For sellers using ChannelAdvisor, it means they can easily integrate their listings with OnBuy with minimal investment in time or resources through software they already use. OnBuy is also launching a Linnworks App in November, followed by full integration with StoreFeeder.

OnBuy special offer for sellers

OnBuy is currently offering sellers an exclusive one-off 12-month package to pay no subscription fees in 2018 if they get live on the site before the end of the year, on the ‘Standard’ seller package. For further details visit www.onbuy.com/gb/sell/

3 Responses

  1. I just wish they would give some more thought for smaller sellers. No way of keeping stock sync or adding stock in bulk without a lot of work. Too much before Christmas getting all our stock on. Then no way of keeping it in sync. Shame they are not planning to link up with Shopify until later next year. Would have loved to be part of OnBuy.

  2. Hi, Thanks for your reply. I did talk with the team and they sent me a CSV file to populate but this is something I have never done before. They said I may be able to update stock via an URL, but not sure what that involved or how this is done. We only use Shopify and Inkfrog.

    Thanks again.


Do you want a stake in OnBuy? - Secondary Raise open

Do you want a stake in OnBuy? – Secondary Raise open

BigCommerce CEO Brent Bellm on Open SAAS, Retailer Marketplaces & Instant Commerce

BigCommerce CEO Brent Bellm on Open SAAS, Retailer Marketplaces & Instant Commerce

How Magicvision work with major brands

How Magicvision work with major brands

British Manufacture John Cotton on B&Q Marketplace

British Manufacture John Cotton on B&Q Marketplace

21 categories now live on B&Q Marketplace

B&Q Marketplace hits 38% of ecommerce sales

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars