Lengow have strengthened their partnership with Google in the three largest European markets: France, the United Kingdom and Germany having been officially listed as a Google partner for both online and offline marketing and brands’ product data.
What does Lengow being a Google Partner mean
Lengow has worked with Google since the European launch of Google Shopping. To better meet retailers’ needs, and faced with the evolution of consumers’ buying behaviour, Lengow has since expanded their partnership with Google by integrating two of Google Shopping’s new features into their platform:
-
Local Inventory Ads
A multichannel product ad format allowing retailers to promote the entirety of their product catalogue available online and in-store.
-
Google Manufacturer Center
A function allowing manufacturers and brands to improve the overall catalogue of their products online, to improve their positioning in search results.
Thanks to this partnership, Lengow has officially been listed as one of Google’s partners for Google Shopping, Local Inventory Ads and Manufacturer Center. This partnership is across the three biggest European markets: the UK, Germany, and France.
“This collaboration will allow our clients to improve their strategies on Google. Lengow now offers a collection of solutions allowing brands and retailers the opportunity to develop both their activity online and in-store.”
– Mickaël Froger, CEO, Lengow
More visibility for retailers and brands
By expanding their Google Shopping offering, Lengow offers retailers the chance to emphasise their presence on the platform and increase their visibility in Europe. These features allow them to adapt to the evolution of consumers’ buying behaviour, who are always on the hunt for more information and flexibility. As a case in point, 4 out of 5 consumers use their smartphones to get more information on their next in-store purchase.
