Online marketplace NotOnTheHighStreet has launched its Christmas 2017 TV ad campaign. Voiced by Dawn French, the ads use amusing family anecdotes to spur shoppers to buy more thoughtful gifts. The three distinct ad spots feature a mother, teenage boy and grandmother.
Sarah Atkins, brand and creative director at Not On The High Street: “Our campaign takes a lighthearted view on family moments which warrant a little extra thought going into the gifts we give for the people who really matter, in particular those occasions which leave a lasting impression.
We have over 5,500 small creative business partners across the UK who create truly bespoke gifts…we are proud to say they make it possible to find that truly unique, thoughtful gift for the people that mean so much to you this Christmas.”
The ads will be running from the 5th of November during Paddington, ITV’s X Factor and Channel 4’s Gogglebox Celebrity Special. The ads will run until 21 December across TV, digital, online and social media.
Obviously every marketplace seller on NOTHS will be pleased they are investing in TV advertising in the run up to Christmas and these ads are charming enough. How is your selling going on Not on the High Street?