Today’s millennial fashion shopper is much more likely to be influenced by Instagram than simply browse a fashion retailers website, the problem being that buying from social media posts is still in it’s infancy, not to mention that most posts are not tagged to a shopping cart solution.
Huedash
That’s where Huedash, a new social marketplace for fashion, aims to win. They want to enable consumers and fashion bloggers to become social influencers where everything they are wearing in their selfies becomes shoppable. If you see an outfit worn by a real person on Huedash then you’ll be able to instantly buy it and if it was you that uploaded the image then get you can get rewarded for each outfit sold on the marketplace app. Huedash is direct social-shopping from people curated photos, on mobile devices .
Consumers will be able to find fashion influencers that they trust and follow as well as becoming a peer-to-peer fashion influencer themselves. Importantly if you see a look that you like you’ll be able to buy a whole outfit from multiple retailers using a single account.
Sign up to sell on Huedash
Huedash will be partnering with fashion bloggers and influential Instagrammers to promote the platform and are currently in beta and looking for fashion brands and retailers to sign up for their launch later this year. If you’re a fashion retailer then this is perhaps the ideal time to sign up. As with all new marketplaces and apps those that get in first will have the least competition and benefit from the initial launch publicity.
It doesn’t matter if you are a retailer, a brand, or a department store, sign up to get micro-influencers to tell personal and compelling stories about your products on Huedash and you should start to see the sales start rolling in.
Equally if you’re a fashionista then for you Huedash is simple – you take a selfie, tag items, share your selfie, tell a story inspiring others to shop and get rewarded for sold items via your selfie.
