eBay 50 Hottest Toys this Christmas

No primary category set

eBay have revealed the definitive list of hottest toys and trends for the 2018 holiday season. From Fortnite Monopoly to FurReal Munchin’ Rex and everything in between, eBay’s 2018 predictions feature the season’s hottest picks based on the platform’s trending toy data and selected by eBay’s team of toy experts.

If you’re still sourcing stock for Christmas, this is the definitive list to check out. Also if you’re using eBay Promoted Listings advertising, these are the toys you want your products to appear against if you have similar items and want to convert sellers from the top sellers to your alternatives.

eBay’s Top Eight Toy Trends

From collectible surprises to toys with a “gross-out factor,” eBay’s top eight trends for the holiday season include:

  1. Surprise Matters

    Tiny collectible toys that surprise will be giant hits this season. From L.O.L. Biggie Pet Figures, to L.O.L. Surprise! Bigger Surprise, to the ultimate wish list item, L.O.L. Surprise House with 85+ Surprises, excitement around L.O.L. Surprise! dolls are on the rise. In fact, more than 148K L.O.L. Surprise! toys were sold on eBay in the past six months. And Hatchimals are currently one of the top-15 most popular toys in sales, with Hatchimals CollEGGtibles leading in popularity and this year’s latest innovation, HatchiBabies already buzzing.

    Don’t forget to watch out for standout newcomers this year. Between personality-packed Feisty Pets, loveable Lil’ Gleemerz, Scruff-a-Luvs and Party Popteenies (little dolls inside of confetti poppers), these tiny toys will result in huge smiles on kids’ faces.

  2. Furry Friends

    Everyone wants to nurture a new pet or collect a whole litter. eBay’s favorites include Crate Creatures, FurReal Ricky, WowWee Fingerlings Hugs Bella, Pomsies, WowWee Fingerlings Untamed Raptors, and Crayola Scribble Scrubbies Color & Wash Collectible Toy Pets.

  3. Disgustingly Awesome

    Pimples, poops, farts and slime – this year’s toys get silly, gross and sometimes smelly – literally. New games and toys like Don’t Step In It! and WowWee’s What’s that Smell? will keep everyone laughing throughout the holiday season. Slime and squishy sequins are also topping lists – new toys like the Poopsie Surprise Unicorn that magically oozes slime or fun sequin color reveals with Shimmeez are hot wish list items.

  4. Comeback Kids

    Remember Polly Pocket, My Little Pony and Nerf Guns? This year nostalgic toys are coming back for a new generation of kids to enjoy with their parents. First launched in the 1980’s, both Polly Pocket and My Little Pony got a reboot this year as seen in the Polly Pocket 2018 Compacts and the My Little Pony Ultimate Equestria Collection. Additionally, Nerf upped its ante with the Nerf Prometheus Blaster, featuring increased precision and firepower, while LEGO contains to top kids’ wish lists with LEGO Mindstorm proving to be a holiday favorite for the season.

  5. Tech It Out

    Toys keep getting smarter and more high-tech. Gifts predicted to shake things up include the Air Hog Supernova flying orb, FurReal Munchin Rex and Baby Alive Super Snacks Snackin’ dolls. Additionally, the PlayStation Mini, set for release in early December, is already topping predictions for best-selling items this holiday season.

  6. Action Packed

    Beloved book, comic, movie characters and superheroes take toy form in one of the season’s top trends, as seen inMarvel’s Spider-Man Collector’s Edition PlayStation 4. Following the release earlier this fall, Marvel’s Spider-Man video game and limited-edition PS4 Pro bundle generated an 89% increase in PS4 sales. For those that prefer magic over Marvel, 20 years after the legendary children’s book American debut, Harry Potter still tops wish lists. The LEGO Harry Potter Hogwarts Great Hall is already one of the most popular items for the season. Other top gift picks this year include everything from Transformers Energon Igniters Nitro Series Bumblebee to pocket-sized Aquaman and Fortnite Funko Pops.

  7. Never Board

    Fornite Monopoly gives a modern twist to an iconic classic, and new games like Pie Face Cannon Game and Soggy Doggy top this year’s wish lists. Rounding out the games for group play? Gift Magic: The Gathering – Game Night Trading Set and Catan: Settlers of Catan Board Game.

  8. Unplugged Fun

    Toys that encourage imagination, creativity or to simply to get outdoors round out the list of trends. Get creative juices flowing with gifts like the KidKraft Storybook Mansion, the Cool Maker KumiKreator Friendship Bracelet Maker, the Wonder Workshop Dash Robot or the Fisher Price Think & Learn Rocktopus. These toys will keep kids engaged and using their brains – even during the holiday break. Get kids moving and grooving in style with bikes, scooters and cars. eBay’s top picks include the Razor E175 Motorized 24V Kids Scooter, the Pocket Bike 40cc 4-Stroke Engine and the Black 6V Bentley Kids Ride-On Car.

50 Hottest Toys

eBay 50 Hottest Toys of the Season


eBay generative AI-powered Shop the Look

eBay generative AI-powered Shop the Look

eBay acquire Goldin, sell eBay Vault

eBay acquire Goldin, sell eBay Vault

eBay Roadshow Leicester - 18th April

eBay Roadshow Leicester – 18th April

Yodel acquired by newly formed YDLGP with Shift/Tuffnells - Yodel Store to door

Yodel Store to Door available on eBay Shipping

Fashion selling now free on eBay for private sellers

Fashion selling now free on eBay for private sellers

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars