Eating your own dog food is a phrase that became widespread after a Microsoft manager challenged a colleague to increase internal usage of the company’s own products. Referring to feeding your animals quality food that you would eat yourself, it is used to describe the practice of using your own products and services.
Now Huawei, best known as the number two smartphone manufacturer in the world, has demoted two staff for using an iPhone to send a Happy New Year greeting to twitter. Unfortunately the tweet was marked via twitter for iPhone and although quickly deleted the irony of using a competitors products was spotted. So serious are Huawei taking this incident that they’re disciplining the staff even through it was an emergency when a computer stopped working.
Eating your own dog food makes a lot of sense so this year Tamebay has a challenge to throw out to our readers. You all sell on marketplaces but how many purchases do you make on the marketplaces that you sell on? Over the course of the next few months try to split your online purchases in roughly the same proportion of your sales on the marketplaces that you trade on.
Naturally you probably sell most on eBay and Amazon, but do you buy on both of these two marketplaces? If you sell on Etsy, Flubit, Onbuy, Notonthehighstreet and other UK marketplaces are you also a customer of these sites? If you sell on overseas marketplaces have you ever made a purchase as a consumer on those platforms?
Whilst you might have a preference for one particular marketplace, it’s only by shopping on others that you’ll realise what consumers like and dislike. You’ll also get first hand experience of how you competitors are winning in search. For instance, if you have Amazon Prime you might be tempted to make many of your purchases on Amazon to take advantage of free postage, but many eBay listings also have free carriage and eBay routinely puts them towards the top of best match. If you spot products you want to buy that are using Amazon Sponsored Products or eBay Promoted Listings to gain visibility then this should suggest it may be worth you trialling them.
You may also find annoyances, one of my pet hates are sellers who ship fast on eBay but artificially expand their despatch times to under promise and over deliver – I understand why they do to protect their feedback but it makes it hard to buy when I’m in a hurry to receive a product.
Let us know which marketplaces you love buying from and why… and which marketplaces you find it a pain in the neck to purchase on and what they could do to win more of your business.