Are eBay Promoted Listings hidden from view by Ad Blockers? Some have seen eBay Promoted Listings hidden and that’s important now that eBay are moving to a world where eBay will only show a Promoted Listing or an Organic Listing but not both. This means if you are a heavy user of eBay Promoted Listings, that those using certain ad blocking solutions won’t see your listings at all.
eBay are playing a game of foxing Ad Blockers by making eBay Promoted Listings appear as close as possible to organic listings on the site. Ad Blockers generally aim to remove intrusive adverts and their primary aim is to stop pop ups, pop unders and ads opening in new windows. They also often remove adverts on the page, and that’s where eBay Promoted Listings can get caught. eBay say that they’ve made eBay Promoted Listings to be non-intrusive and that most Ad Blockers won’t hide this type of content from view.
It may depend on which Ad Blocker you use and the settings you choose, and eBay data suggests that less than 2% of traffic to eBay will have eBay Promoted Listings hidden.
“I am the Head of Seller Experience for eBay, and I appreciate your video and everyone’s comments. I would like to provide some feedback – Ad blockers generally are intended to block intrusive ads (like pop-ups) that disrupt the user experience. We have designed our Promoted Listings ads to align natively with our site experience, and most ad blockers do not block that sort of non-intrusive content. However, there are a host of ad blockers on the market, and each maintains its own user settings and policies distinguishing between intrusive ads and acceptable native content. Currently, our data suggests that promoted listings are being blocked for less than 2% of traffic. Like other marketplaces and social networks, we are constantly evaluating our user experience and our advertising programs, including the impact of ad blocker software on the content we make available.”
– Harry Temkin, Head of Seller Experience for eBay, commenting on YouTube
Some sellers are already questioning whether they should stop using eBay Promoted Listings bearing in mind that if their promoted listing is featured in search results and their organic listing is the one chosen to be hidden, none of their listings will be seen by users with Ad Blockers. However, if eBay’s data of just 2% is correct then the 98% of users who either don’t use Ad Blockers or who use Ad Blockers which don’t hide eBay Promoted Listings would suggest business as usual would be the correct course of action.
Around 36% of desktop users, 23% of mobile users and 13% of Tablet users in Europe have Ad Blockers according to data from globalwebindex.