Today marks 100 days until Christmas. eBay will be celebrating this occasion with a “chill this holiday” approach, justifying this stance with their disfavour of “the stress-inducing creep that comes with it.”
The move will see the marketplace taking a stand against the “Christmas Creep,” by promising “no Holiday promotions until November” – moving away from an established Christmas peak formula in retail to start navigating now for one of the most lucrative and competitive spikes of shopping activity of the year.
The benefits of ‘the early bird catching the worm’ are echoed in new research from leading retail job board RetailChoice which suggests that 26% of UK consumers purchase Christmas goods in August. Under a half (47%) of UK shoppers plan to complete their Chrismas shopping early, with 43% doing so to avoid the Christmas rush.
This year saw Selfridges becoming the first store in the world to unveil their seasonal Christmas shop in July, responding to the growing demand for shopping outside of the traditional festive season, and other retailers are looking to follow suit.
“We’re already starting to see companies make early holiday announcements – with reports of early in-store displays and decorations! What’s the rush?!
We love the holidays. But we don’t love the stress-inducing creep that comes with it. Each year, holiday prep and promotions start earlier and grow bigger, louder and shinier throughout the season. Christmas music in stores in October? Holiday sales before Halloween? It’s gone too far. Even Mariah Carey, the so-called Queen of Christmas, thinks so.”
The marketplace are moving against this retail model, attributing the move to three factors. First, eBay will busy themselves with supporting their merchants to prepare for the busiest time. Second, the marketplace may “call out their competitors for getting ahead of themselves.” Third, shoppers will start seeing holiday ads, promotions and sales on eBay from November to avoid bombarding sellers with holiday messages, spiking their appetite for Christmas sales.
eBay say they’re committing to “some much needed holiday chill. Because eBay sellers offer great deals every day, not just holiday discounts, you can find exactly what you want, whenever you want it.”