DM Trust Home Learning Fund for furloughed & redundant employees

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We know that sadly many have been made redundant or placed on furlough and so not currently able to do any work for their employer. However you can still work (if your contract of employment allows it) for an different employer and you can undertake training courses and that’s why we have some good news to share today for those in the marketing industry. The Institute of Data & Marketing (IDM) and DM Trust has announced the launch of the DM Trust Home Learning Fund. The new initiative offers UK-based employees who have been placed on furlough or made redundant access to fully funded training and professional qualifications.

The DM Trust, a charitable organisation that provides funding and support to projects across the data and marketing industry, will invest an initial £100k to the new Home Learning Fund.

The IDM, the learning arm of the Data & Marketing Association (DMA), will match this investment with an additional £100k.

“We remain committed to supporting both marketing professionals and businesses during these challenging times. The DM Trust Home Learning Fund will help employees negatively impacted by the current coronavirus pandemic, contributing to their personal development. With around 46% of companies furloughing staff, this presents an opportunity for individuals to upskill and keep their marketing minds fresh to remain effective on their return to work.”
– Matt Housden, Chair, DM Trust

Applicants can apply for the Home Learning Fund against the full portfolio of IDM Home Learning options for individuals, including both online learning and virtual classroom options.

Once an individual has selected a course or qualification, they should contact the IDM via an enquiry form, or email [email protected] with the subject line ‘DM Trust Home Learning Fund’. This will trigger an IDM advisor to reach out to the applicant to advise on the most suitable course and process the free booking.

“Skills development is a great way for staff on furlough and those made redundant to enhance their long-term personal development. We wanted to spearhead an initiative that would add value to both the individual and the data and marketing industry. This new fund gives us a real chance to aid the wellbeing of people affected by the economic crisis, at a time of physical separation.”
– Andy Dorling, General Manager, IDM

Further information about the new training initiative and details on how to apply can be found on the IDM’s website.


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