Question: When is Prime Day Deals 2020?
Answer: Late September/Early October

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It’s July and normally we would be expecting the Prime Day Deals 2020 sale to take place in a fortnight’s time. This year however, due to the Coronavirus pandemic, you’ll have to wait a little longer for the Prime Day deals which will be later than normal and today we can reveal we’re expecting the event to take place over late in September, maybe running into October.

Amazon have just announced a new Prime Day Deals 2020 Learning Hub for and within it is included Prime Day key dates for EU sellers:

Prime Day Deals 2020 Key Dates

Automated Deal Submission Deadline 10th July
Vouchers Submission Deadline N/A
Prime Exclusive Discount Submission Deadline 1 week before Prime Day event
Fulfilment by Amazon inbound delivery deadline 25th September

With the deadline for Amazon Prime Day 2020 inbound FBA deliveries set as the 25th of September 2020, Prime Day can’t be earlier than the last week of September and will probably run over into the early days of October.

Amazon will want the Prime Day Deals event out of the way as quickly as possible before the Black Friday shopping season kicks off in November. Ideally with a monthly pay cheque between the two events.

Deadline for Prime Day Deals 2020 – 10th July

If you want to submit deals for Amazon Prime Day deals this year, then you only have ten days left to submit them. You can do this through the Lightning Deals flow in Seller Central.

Learn more

Amazon have been pretty helpful with the new Prime Day learning hub in Seller Central. You’ll find a collection of videos and recorded webinars to help you learn how to take part in this year’s Prime Day across the EU marketplaces, the different Promotion types suitable for your business, and key questions to manage your inventory, pricing, and advertising.


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